Thanks to Amy for giving us a peek into the creative process behind Alchemy!  Leave a comment about what you sew (garments, bags, quilts, all of it?) on this post for a chance to win a one yard cut of each of Amy’s new substrates – Voile, Sateen Bliss, Velveteen, Rayon Challis, Linen Cotton, and Linen Rayon. Giveaway ends on Monday March 11th at 9 AM EST.

Congratulations to Mary Arsenault, the winner of the fabric giveaway!

MY ALCHEMY STUDIO COLLECTION –  my first premiere collection dedicated to fashion sewing and created exclusively for my independent quilt shops worldwide!

Supple rayon challis, silky sateen bliss, flowy voile, buttery velveteen and soft linen cotton fabrics designed to all work as one stunning (and easy to buy) fashion group. Everyone is getting into fashion sewing, for themselves and for their homes! I want to make it easy to inspire fashionistas at every level by offering a cohesive collection in 12 skus . Imagine a pencil skirt and a voile blouse to go with, or a gorgeous rayon challis dress combined with a natural linen cotton jacket. Perhaps voile curtains with velveteen pillows and quilt. I had a ball with creating this mix! My idea is that in only 12 skus there is tons of versatility and variety in fabric substrates to allow sewists to make a wide variety of projects for garments, accessories, quilts and even home decor. The other key ingredient is the mix of colors and prints and that all of these different substrates coordinate and make one big beautiful story that allows the sewer to make a rayon challis blouse that will look gorgeous with velveteen pants, all from fabrics in this one core collection. My naturally inspired prints & bohemian graphics on these luscious substrates creates a new, fresh pattern mix to poetically layer and personalize. We all need great new ideas to get the fire going, and this is an exciting time to introduce the bright spark of fashion!

 I JUST COMPLETED MY ALCHEMY FASION RUNWAY SHOW THAT YOU CAN CHECK OUT HERE!!
Dalynn, Katie and I move you through an exciting experience where you get to the see the fabrics “in action”. It really does give you a whole new perspective and it was so much fun to create! Have fun watching!

HERE ARE SOME GREAT SHOTS FROM MY RECENT ALCHEMY FASHION SHOOT!

The Liverpool Tunic
The Emily Bag

The Drawstring Dress – Sew Red

Bag – Umami’s Fabric Canvas World
The Drawstring Dress – Sew Red

The Charm Clutch

The Roxanne Top – Victory Patterns

The Drawstring Dress – Sew Red
Bag – Umami’s Fabric Canvas World

Colette
Bag – Umami’s Fabric Canvas World
Dress – The Roxanne Top – Victory Patterns

The Charm Clutch

Fitz Patterns – Fabienne Shirt Dress
The Emily Bag

Lavender Sachet

Weekender – The Weekender Bag
The Drawstring Dress – Sew Red

AND MY DECORATOR FABRICS –  a brand NEW substrate mix of rayon and linen- it’s delicious and versatile!  I created this 8 sku mix to coordinate perfectly with my Alchemy Quilting cottons to add in that versatility piece again. Mixing and matching across fabric substrates gives us all so much flexibility and tons of ideas  The weight of this decorator linen makes it an exciting and versatile substrate. Heavy enough for upholstery, yet has a wonderful drape for all kinds of sewing projects!  I am planning on backing my new quilts with it.. it’s soft enough and very easy to sew with. I think this would be a great time to get everyone excited about home décor projects this winter! You can see by my illustration how easy it is to mix the decorator with my quilting fabrics.

I snapped a pic when my fabric yardage first arrived. OMG it’s like Christmas!!

I love this shot! The beautiful Kelsie is zen like in this sea of color. The bench, couch cushions and gumdrop pillow in the foreground are all made with my Alchemy Decorator Linen/ Rayon.

MY ALCHEMY LAMINATED FABRICS – I love working with these laminated fabrics. The soft texture and ease of use is the perfect combination for so many fun sewing and crafting projects. These 6 skus are some of my favorite prints! I love mixing my laminated with my new Decorator linen and my quilting cottons. For hot tips on working with laminated fabrics and links to great tutorials check this link out from my web site.
This is the “Emily Bag” from Ithinksew.com and it’s perfect for my laminated prints. I used my Decorator linen for the lining and handles.

The Emily Bag – The Emily Bag

The Emily Bag
Dress – The Roxanne Top – Victory Patterns

For loads of laminated inspiration you can check out my ‘Wonder” story in Blossom

Download my “Creative Project Suite” which has fabulous instructions for repurposing a vintage table and covering the top with laminated fabric.

MY ALCHEMY ORGANIC QUILTING COTTONS – 8 buttery beautiful prints! This collection launched in September 12′ and has been so well received!

Creating an organic collection has been a long time dream of mine and I’m proud to get to work with Westminster Fibers on developing and growing this category of material. There is an ever increasing demand for organic fabrics and I’m proud to offer this petite and powerful mix of prints.
This is a  sweet collective of my favorite botanical inspired designs translated in brilliant hues that are irresistible on my yummy 100% organic quilting cotton. This luxurious material makes the most delicious quilts and just keeps getting softer and softer with every wash. The incredible feel of the fabric & uplifting prints will have you dreaming up special projects for the ones you love! Printed sustainably with low impact dyes, my Alchemy fabrics  are certified organic through the G.O.T.S. affiliate Control Union Certifications – Netherlands  To see my full collection and loads of inspiration and project ideas check out my Blossom Magazine story “Indian Summer”
This is the end of my visit and I wanted to thank you for having me pop in today.  Thank you too everyone for your time. It’s been a joy to share my Alchemy Collections with you. If you’d like to connect or have feedback for me, hot tips, suggestions, I’d love to hear from you! You can drop me a note at amyb@amybutlerdesign.com or visit me on Facebook, Twitter – @amybutlerdesig1, Instagram – amybutlerdesign, and now on Pinterest.  Wishing everyone love, light, peace and wonderful creative adventures in 2013! XO AMY

____________________________________________________________________

See Amy’s new fabric at the Expo!

• Fashion Show – Garments from some amazing designers grace the runway at noon each day.  In Atlanta, Lakeland, Schaumburg, Baltimore and Raleigh.
• The Spot – join us to mix and match Amy’s great prints and fabric types in infinity scarves! In Atlanta, Lakeland, Cleveland, Schaumburg, Worcester, Baltimore and Raleigh.

We are so excited to feature Amy Butler and her new Alchemy collection for our blog! Enjoy!

I am so grateful to have this opportunity to share with you about my new Alchemy fabric collections!  I love the whole process of designing my lines and at the same time thinking about new ways to have my collections work for my sewing friends. When I think about what my sewists need,  it’s passionate color, beautiful prints and lots of versatility in materials and types of fabrics to sew with. There’s a massive jump happening in our sewing world and we are all hungry to work on all kinds of sewing projects like fashion garments , home decor pieces, quilts, bags & accessories and all kinds of fabric crafts!  No surprise.. my full range of Alchemy substrates aims to meet all of these needs. I consciously kept the total number of fabrics smaller and concentrated for this collection so it’s easier for my sewists to mix and match prints and fabrics weights so customizing their projects would be fun and creative.  My goal was to design in total versatility, beauty and ease. Where can you find my Alchemy Studio collection?- at independent quilt and fabric shops worldwide! It’s here where you can have an amazing supportive and creative experience and find the highest quality education and materials.

Another fun piece in the creative process for me is coming up with new ways to share inspiration and ideas, this is one of the key reasons I created my “Blossom Magazine” & “Blossom Club”  so they could be a resource that offers you tons of creative opportunities and to be a voice that supports your heart and soul’s creative nudges… a way for all of us to connect and share about the things we value most and the things that call our passion forward. The other ingredient in the creative process that I love is story telling with my photography and marketing to give loads of ideas on what you can do with my fabrics. I know this is an important piece, it’s the emotive element that hits home and gets us all excited to create! I love it because it’s another way for me to express my vision and ideas and how I want people to experience the materials and I know it’s a great jumping off point that ignites quality creative time.

Here’s a link to my “Blossom Magazine”!

Now I’d love to ” tour” you through my Alchemy Collections! For an extensive and fun tour from me in my Fall Quilt Market Booth, check out my YouTube video here that gives you my personal first hand descriptions and inspirations for all of my Alchemy substrates.

MY ALCHEMY QUILTING AND FASHION – 12 prints total and completely yummy for all kinds of quilting and sewing projects!  I designed Alchemy around the idea of transformation, and infusing elements of nature with exciting color and vivid graphic stories. My vision is to achieve a lovely chemistry of print, color, and texture. I love using my quilting fabrics for everything! The idea of multiple uses really feeds into the versatility concept and provides unlimited ideas and inspirations. I really am that girl that loves to make everything under the sun.. quilts, fashion accessories and home decor projects. It’s really how we all live and what we all love. So much fun!  You can check out my full range here!

Top Left – Free Alchemy Pillow pattern
Top pillow in stack – The Liberty Book of Home Sewing 
Bottom pillows in stack – Honey Bun Poufs

Middle Pillow – Free Alchemy pattern http://amybutlerdesign.com/pdfs/SSlicesPillowPattern.pdf
Bottom Pillow –  The Liberty Book of Home Sewing 
Left Pillow – Free Alchemy pattern – http://amybutlerdesign.com/pdfs/SSlicesPillowPattern.pdf

Gypsy Sling

Honey Bun Pouf 

Weekender Travel Bag 

Free Alchemy Quilt – http://amybutlerdesign.com/pdfs/ALCHEMY_Quilt_Pattern.pdf
Honey Bun Poufs
Gumdrop Pillows

The Swing Bag by Amy Butler

The Birdie Sling

The Weekender Bag

The Spice Market Tote

The Gypsy Sling

AND… please be sure to enjoy my FREE quilt and pillow patterns!

ALCHEMY FREE QUILT
http://amybutlerdesign.com/pdfs/ALCHEMY_Quilt_Pattern.pdf

ALCHEMY FREE PILLOW
http://amybutlerdesign.com/pdfs/SSlicesPillowPattern.pdf

_____________________________________________________________________

See Amy’s new fabric at the Expo!

• Fashion Show – Garments from some amazing designers grace the runway at noon each day.  In Atlanta, Lakeland, Schaumburg, Baltimore and Raleigh.
• The Spot – join us to mix and match Amy’s great prints and fabric types in infinity scarves! In Atlanta, Lakeland, Cleveland, Schaumburg, Worcester, Baltimore and Raleigh.